MBA Tech
This MBA provides a solid foundation in the most cutting-edge tools for the job market. Enhance your professional profile and master emerging technologies.
“80% of companies in Spain have problems hiring technology professionals” – KPMG
Tools you will learn:
Modality
Hybrid
Duration
1 Academic Year
Call for applications
October
Qualifications
Proprietary and Official Degrees
master the most cutting-edge tools in the job market
About the program
The MBA Tech stands out for its strong focus on emerging technologies, addressing essential topics such as Digital Transformation, Data Analytics, Blockchain, Artificial Intelligence, and the Metaverse.
Companies where our graduates work:
This program offers a robust foundation in emerging technologies and their responsible application, featuring exclusive modules such as Artificial Intelligence developed in collaboration with Google AI Academy. Students acquire the most advanced and differentiating tools available, preparing them to create a positive impact on the digital economy.
You will learn with an innovative approach about the realities of business
Program content
This program has been designed and organized by professionals with extensive experience in digital environments, ensuring that it includes all the qualities they would expect from a candidate ready to thrive in the digital ecosystem
You will master the skills needed to work in any company, with practical training to ensure you feel confident applying them in real-world contexts.
1 academic year
12 Modules
60 ECTS credits
01. Technological Business Context and Company Strategy
- Humanistic Technology in the 21st Century
- Strategy Planning and Execution
- Competing in Disruptive Environments
- Business Model Migration
- Balanced Scorecard
02. Companies, Business and Innovation
- Lean Start Up
- Entrepreneurship
- Data oriented companies I
- Data-oriented companies II
- Innovation-oriented architectures
03. Marketing Management
- Strategic Marketing
- Branding
- Operational Marketing
- Product and Service Policy
- Pricing Policy
04. Digital Marketing and CRO
- Digital Marketing Plan
- Digital Content Management Strategy
- Digital Advertising I
- Digital Advertising II
- Conversion Rate Optimization
05. Customer Experience Automatization and CRM
- Customer Journey
- Growth Marketing
- Inbound Marketing and Online Reputation
- Customer Data Platform
- Future Trends and Challenges
06. People Management and People Analytics
- General HR Fundamentals
- Fundamentals of People Analytics
- Scientific Analysis and Metrics
- Data as the main factor in People Management
- Implementation, Trends and Future of People Analytics
07. Accounting, Finance and Fintech
- Fundamentals of Financial Accounting
- Economic Analysis, Decision Making
- Finance Fundamentals
- Finance and Business
- Fintech
08. Ecommerce, Martech and AI
- Ecommerce
- Metaverse & web3
- Blockchain
- AI and Business Strategy
- Disruptive Environments AI and Automation
09. Data Driven Companies
- Data-Driven
- Data Governance
- Data Driven Decision Making
- Data Visualization and Storytelling
- Data Visualization with Tableau and Qlik
10. Artificial Intelligence and its Business Impact
- Generative AI and Traditional AI: Uses and Characteristics
- Text Content Creation
- Image Creation with Generative AI
- Video Creation with Generative AI
- Mastering the Generative AI Technique
11. Innovation, Creativity and Human Skills
- Innovation in People Management
- Introduction to Gamification
- Gamification Application Areas
- Gamification in Business
- Humanistic Technological Entrepreneurship
12. Business Model Plan
- Business Model Plan (BMP)
Tools you will learn:
FLEXIBLE MODALITIES DESIGNED FOR YOU
Campus and modality
We adapt to your needs with high-quality, flexible learning options so you can continue your development wherever and whenever you want. A study mode designed to fit your professional goals and personal circumstances.
The modality that best suits you
Partial scholarships available
Open call
MBA Tech - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study Esden's MBA Tech?
The MBA Tech provides a comprehensive education that equips you with the tools, knowledge, and experience you need to excel in your career.
Esden Business School has more than 700 agreements with prestigious companies leaders in their sector such as:
Career opportunities for MBA Tech
Upon completion of our Tech MBA, you will be prepared to pursue a wide range of career opportunities.
This program provides you not only with the technical and strategic knowledge you need but also with the ability to lead in a constantly evolving digital environment.
- Brand Manager
- Business Developer
- Technology Consultant
- Technological and Social Entrepreneur
- Marketing and Communications Manager
- Director of Ethics in Artificial Intelligence
- Project Manager
- Sustainable Digital Transformation Consultant
Employability
You will be trained through a multi-layered learning process.
- Reference Sessions: How? What? Why? Best Practices
- Case Studies: What was done? What went wrong? What were the success factors?
- Hands-On: How do I do it? What worked? How can I improve it?
- Prototype: Each evaluation is a step towards building real solutions.
Professionals who want to lead the market of the future
Who is this MBA for ?
Our MBA Tech is designed for professionals who want to lead the digital transformation within their organizations and stand out in an increasingly competitive business environment. Ideal profiles for this program include:
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- Executives and managers with professional experience who wish to update or reskill to expand their career growth opportunities.
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- University graduates with over two years of experience who want to deepen their knowledge and learn to apply it practically.
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- Companies or entrepreneurs seeking to improve business management with a technology-focused, value-added vision.
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- Engineers and technical professionals who need to complement their expertise with business and management skills.
Student testimonials
Our Students’ Experiences
At Esden Business School, we are proud of more than 25 years dedicated to training leaders and professionals who have made a significant impact on the business world.
Faculty
Master's Director
Pablo Stürzer
Human technology activist and entrepreneur. Co-founder of The Jump Live Commerce.
OPTIONAL INTERNATIONAL IMMERSIONS
Live exclusive international experiences with Esden
All Esden students have access to a series of exclusive international immersions. During these intensive weeks, you’ll visit leading companies, participate in strategic projects, and explore international markets. *Optional, please consult conditions.
Immersion week at IMD - Switzerland
Live a unique, high-quality learning experience
Students can participate in an international week at the International Institute for Management Development, one of the world’s most prestigious business schools.
The program, taught in English by IMD faculty, includes hands-on sessions, case studies of innovative companies, and visits to leading Swiss technology companies. A diploma from IMD is awarded upon completion.
Technology Immersion Week - Dublin
Discover the latest trends in digital technology from Google, Meta, Mastercard, and Salesforce.
As an Esden student, you’ll have access to this exclusive program, taking you to the heart of the European technology ecosystem.
During one optional week*, you’ll enjoy an immersive experience combining hands-on learning, high-level networking, and a deep understanding of emerging trends in the digital world.
Student support
Partial scholarships for MBA Tech
If your application qualifies and you meet the necessary requirements, you will be eligible for our Scholarship Program. Scholarships involve a percentage reduction in the MBA tuition fee. Our Scholarship Committee will carefully review your application.
Academic Excellence Scholarships
Rewarding students who demonstrate discipline, effort, and clear potential as future business leaders.
Career Path Scholarships
For professionals who have shown significant impact in their sectors through achievements, leadership, or valuable contributions.
Unemployment Grants
For unemployed professionals who wish to acquire new skills and improve their career prospects.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you get once you successfully complete the MBA?
Degrees Included with the Master:
MBA Tech Degree
Esden Business School Certificate
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees:
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
FAQS
Deciding your future requires key information
We have compiled the most common questions to provide you with the information you need.
What is a Tech MBA and how does it differ from a traditional MBA?
Esden’s MBA Tech is an advanced master’s degree in management and technology, focused on digital leadership and the application of emerging technologies such as AI, blockchain and data analytics. It differs from traditional MBAs in its practical orientation to the digital ecosystem and preparation for key technology positions.
What is an MBA in Technology for?
The MBA Tech trains leaders capable of designing, implementing and leading digital transformation projects in modern companies, providing competitive advantages in highly technological and constantly evolving markets.
Is it worth studying for an MBA in technology today?
Yes, taking the MBA Tech is a strategic decision to access highly demanded positions in technology, consulting, fintech, digital marketing and big data companies, areas with wide job prospects and outstanding salaries.
When is it advisable to do a Tech MBA?
It is aimed at professionals from any sector interested in leading the digital transformation, both recent graduates and experienced profiles looking to innovate and stand out in technology markets.
What technological tools are learned in the MBA Tech program?
The program addresses key tools such as AI, blockchain, data analytics, metaverse, digitization, CRM, Martech and technologies powered by Google AI Academy, training on the most cutting-edge systems in today’s job market.
What career opportunities does the MBA Tech offer?
Graduates enter roles such as digital transformation manager , tech project manager, innovation leader, technology consultant and manager in technology companies, fintech, startups and digital consulting.
Why choose a Tech MBA over a master's degree in digital transformation?
The MBA Tech integrates business administration with advanced digital specialization, preparing for leadership positions and management of technology projects in high-demand sectors, with access to internships and international job opportunities.
What international experiences does the MBA Tech include?
The MBA Tech provides access to international immersions at IMD (Switzerland) and a technology week in Dublin, including visits to leading companies such as Google, Meta and Salesforce. These experiences enhance networking and hands-on learning.
Do you have any other questions?
Fill out the form and we will answer all your questions.
Prestigious institutions
Alliances and cooperation
ESDEN Business School has created throughout these 30 years an extensive network of alliances and agreements based on academic, professional, business and employment cooperation, based on improving the training experience and student service. In this way, we can highlight four basic types of alliances that we establish:
Educational cooperation with prestigious institutions
- IMD International Institute for Management Development
- Marangonni Institute
- EUNEIZ – European University of Vitoria-Gasteiz
Cooperation in educational upsellings or immersive business experiences
Paris Vision, LOEWE, GUCCI, UFFICI Gallery, PITTI UOMO, Salvatore Ferragamo…
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
