Master in
Digital Marketing &
Applied IA
Become one of the most sought-after profiles in the industry and master the key aspects of digital marketing in the new era of AI.
“In 2023, advertising investment in digital media in Spain exceeded €4.97 billion.” – Digital Media Advertising Investment Study 2024.
Tools you will learn:
Modality
Part-time | Hybrid
Duration
1 Academic Year
Call for applications
March and October
Qualifications
Proprietary and Official Degrees
MASTER THE KEY ASPECTS OF DIGITAL MARKETING
About the program
Our Master in Digital Marketing & Applied AI is designed to train the leaders today’s market needs. Developed by experts in the digital sector, this program will prepare you to tackle current challenges and anticipate those of tomorrow, ensuring you can lead confidently in an ever-evolving digital environment.
Companies where our graduates work:
n this Master’s, we will not only provide you with the necessary knowledge but also guide you in developing a creative and visionary mindset that will set you apart in the market.
You will learn with an innovative approach about the realities of business
Program content
This program has been designed and organized by professionals with extensive experience in digital environments, ensuring that it includes all the qualities they would expect from a candidate ready to thrive in the digital ecosystem
You will master the skills needed to work in any company, with practical training to ensure you feel confident applying them in real-world contexts.
1 academic year
12 Modules
60 ECTS credits
01. Company Strategy
- Strategy formulation
- Strategy planning and execution
- Competing in disruptive environments
- Business model migration
- Balanced Scorecard
02. Digital Advertising and Communication
- Digital media plan
- Digital advertising
- Programmatic advertising and RTB
- Affiliate Marketing
- Digital audio and podcasting
03. Social Networks and Social Ads
- Social networks
- Advertising on Meta
- Advertising on TikTok
- LinkedIn Advertising
- Influencer marketing
04. Marketing Automation and CRM
- Customer journey
- Growth marketing
- Inbound marketing and online reputation
- Customer data platform
- E-mail marketing
05. Google Ads
- Google Search
- Google Display
- Top-performing campaigns
- YouTube
- Remarketing in Google Ads
06. E-Commerce
- Building and launching an e-commerce site
- Marketplaces
- Digital payments
- UX for E-Commerce
- Artifcial Intelligence in E-Commerce
07. Data Driven Marketing
- Data Driven Strategy
- Google Analytics 4 (1)
- Google Analytics 4 (2)
- Google Tag Manager
- Google Looker Studio
08. Technology Marketing (MarTech)
- Technology
- Metaverse and Web3
- Blockchain
- Cybersecurity
- Internet of Things (IoT)
09. Mobile Marketing
- Mobile site design and usability
- Mobile applications
- Geolocation strategies
- Mobile advertising
- Mobile E-Commerce
10. UX and SEO
- Creation and structure of a web site
- User experience
- On-page SEO and Off-page SEO
- App Store Optimization (ASO)
- Conversion Rate Optimization (CRO)
11. IA/ChatGPT
- Text content creation
- Image generation with AI
- Video creation with Generative AI
- Productive automation with AI
- Traffic attraction with Generative AI
12. Business Model Plan
- Master's Thesis Project (MTP)
Program Quality Ratings
28 students evaluated this program in the 2024 academic year, with outstanding scores (average /10):
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-Faculty: 8.8
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-Networking: 8.3
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- Content: 9.2
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- Course structure: 9.2
Tools you will learn:
Advanced programs included in the Master
Esden’s Master in Digital Marketing & Applied AI not only gives you a solid foundation in the fundamentals of digital marketing but also allows you to specialize in key areas through advanced modules. These modules are designed to deepen your expertise in specific competencies, helping you stand out in the job market and enhance your professional profile.
Google Analytics
Receive a personalized certificate and a public profile page verifying your proficiency upon passing the exam.
Social Media Marketing (SMM)
Master the tools needed to create, manage, and optimize ad campaigns on Facebook, Instagram, LinkedIn, and TikTok.
Google Ads
Gain certification in essential areas such as fundamentals, search, display, and video advertising
E-Commerce
Learn to deliver an optimal online shopping experience—from building an online store to promotion and analysis.
Technology Immersion Week - Dublin
Discover the latest trends in digital technology from Google, Meta, Mastercard, and Salesforce.
As an Esden student, you will have the opportunity to access this exclusive program designed for our students that will take you to the heart of the European technological ecosystem. Check conditions depending on the modality of your interest.
For one week, on an optional basis, you will live an immersive experience that combines hands-on learning, high-level networking and a deep understanding of emerging trends in the digital world.
*Optional, with cost.
MASTER THE KEY ASPECTS OF DIGITAL MARKETING
Campus and modalities
We adapt to your needs with high-quality training and flexible modalities to support your professional development wherever and whenever you choose.
Select the mode that best suits your needs
Partial scholarships available
Open call
Master in Digital Marketing & Applied AI - Part Time
Modality
Part-time: Fridays and Saturdays (17 weekends)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
Partial scholarships available
Open call
Master in Digital Marketing & Applied AI - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
*Dublin Digital & Tech
Program benefits
Why study the Master in Digital Marketing & Applied AI?
Esden’s Master in Digital Marketing & Applied AI offers you a comprehensive training that will provide you with the tools, knowledge and experiences you need to excel in your career.
Esden Business School maintains over 700 agreements with prestigious companies that lead their sector.
Career opportunities for the Master in Digital Marketing & applied AI
Upon completion of our Master in Digital Marketing & Applied AI, you will be prepared to make your way into a wide range of career opportunities.
This program provides you not only with the technical and strategic knowledge you need but also with the ability to lead in a constantly evolving digital environment.
- Digital Marketing Manager
- Marketing and Communications Manager
- Brand Manager
- Product Manager
- Digital Marketing Consultant
- Community Manager
- Content Marketing Manager
- E-Commerce Specialist
Employability
You will specialize in the most demanded areas of Digital Marketing.
Esden’s Master in Digital Marketing & Applied AI not only offers you solid training in the basics of Digital Marketing, but also allows you to specialize in key areas: Social Media Marketing, Google Ads, Google Analytics and E-Commerce.
These modules are designed to deepen your expertise in specific competencies, helping you stand out in the job market and enhance your professional profile.
Professionals who want to lead the market of the future
Who is this Master for?
Our Master in Digital Marketing & Applied AI is designed for professionals seeking to lead digital transformation in their organizations and excel in a highly competitive environment.
Ideal profiles include:
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- Entrepreneurs and business owners developing or managing businesses who want to acquire advanced digital marketing skills.
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- Graduates in fields like Communication or Business Administration seeking to expand their career opportunities.
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- Marketing professionals looking to update their skills and knowledge.
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- Professionals looking for a career change who want to explore the digital world.
Student testimonials
Our Students’ Experiences
At Esden Business School, we are proud of more than 25 years dedicated to training leaders and professionals who have made a significant impact on the business world.
Faculty
Master's Director
Pablo Jimenez
Partner at Google Ads, founder of otromarketing.es and partner and co-founder of 1000informes.com
Learn from the Best Specialists and Industry Experts
“Our students have rated the faculty of this Master at 8.5/10.”
OPTIONAL INTERNATIONAL IMMERSIONS
Live exclusive international experiences with Esden
Immersion week at IMD - Switzerland
Live a unique, high-quality learning experience
Students can participate in an international week at the International Institute for Management Development, one of the world’s most prestigious business schools.
The program, taught in English by IMD faculty, includes hands-on sessions, case studies of innovative companies, and visits to leading Swiss technology companies. A diploma from IMD is awarded upon completion.
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you receive upon completing the Master?
Degrees Included with the Master:
Master's Degree in Digital Marketing & Applied AI
Esden Business School Certificate
Specialization diplomas
E-commerce, Social Media Marketing, Google Ads and Google Analytics
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees:
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
FAQS
Deciding your future requires key information
We have compiled the most common questions to provide you with the information you need.
What is a Master in Applied AI Digital Marketing?
It is an advanced program that integrates digital marketing knowledge and artificial intelligence tools, preparing professionals to lead digital strategies, manage campaigns, automate processes and make decisions based on data, with high employability.
Is it worth studying a Master's Degree in Digital Marketing with Artificial Intelligence?
Studying this master’s degree allows access to the most demanded profiles in the digital sector, improving professional projection and mastering the key tools of marketing and AI, in a market with strong growth and excellent job opportunities.
What is the difference between a Master in Digital Marketing and a Master in Digital Marketing with AI?
The AI-focused master’s degree incorporates automation, data driven marketing and advanced technologies, providing a competitive advantage over traditional digital marketing, especially in the professional use of artificial intelligence.
What does a Digital Marketing specialist do with AI?
What career opportunities does the Master in Applied AI Digital Marketing have?
Is Digital Marketing in demand in Spain?
Yes, the investment and growth of the digital sector guarantees high demand for AI specialists, positioning professionals with this master’s degree in the most sought-after profiles by technology companies, retail and communication agencies.
Why study Digital Marketing with a focus on Artificial Intelligence?
What international experiences does the master's degree include?
Do you have any other questions?
Fill out the form and we will answer all your questions.
Prestigious institutions
Alliances and cooperation
ESDEN Business School has created throughout these 30 years an extensive network of alliances and agreements based on academic, professional, business and employment cooperation, based on improving the training experience and student service. In this way, we can highlight four basic types of alliances that we establish:
Educational cooperation with prestigious institutions
- IMD International Institute for Management Development
- Marangonni Institute
- EUNEIZ – European University of Vitoria-Gasteiz
Cooperation in educational upsellings or immersive business experiences
Paris Vision, LOEWE, GUCCI, UFFICI Gallery, PITTI UOMO, Salvatore Ferragamo…
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
